I had the incredible opportunity to create a window display/instillation for the boutique I work at here in Lunenburg, Luvly. I wanted to take this opportunity to explore the installation process and develop my skills as an installation artist. I believe working in a space other than a gallery is a great way to build your skills and get your work out to the public.
The Luvly window displays have always had a natural element to them, either made from natural material or the subject itself is a natural element (branches, leaves, flowers, etc.). I wanted to create something that ran with the themes I have seen since working here. My idea was to create a tree that came from the building and protruded out into the street, or at least conveyed that idea. The installation I created is made from wood doweling and paper. I have always loved working with these two materials; the most appealing aspect is the ability to work individually with these materials, no heavy or electrical machinery needed, and my familiarity with them.
Every one of my projects starts out with sketches. I sketch out the space of where the final piece will go. I take measurements and imagine how I will install the piece. I work in stages and always have step by step plans either mapped out in my head or written down in my journal. I play with ideas of different material, colours, textures and placement. I settled on just using white finishings because I love the purity of the shade and how the light reflects and shines through the paper material. I also chose to show only part of the tree because I wanted the window to remain fully functional in displaying the clothes and providing a window into our beautiful store.
The Process and Installation
Once I have a clear idea of what I want to create and how I am going to go about it I start with the simple tasks but often these simple tasks are the most tedious and repetitious. I started assembling these cone like structures that were to be the base for all the flowers. Step by step I completed these flowers. I made tons of cones, cut out hundreds of petals and glued them onto the cones, then attached the finished flowers to the wood doweling. Slowly I built the branches, glueing smaller pieces of doweling to larger pieces. I would make a branch, imagine where approximately it would go in the finished instalment. After the branches were all complete I just needed to paint the doweling and start assembling the tree. The tree is installed with fishing wire and hooks attached to various places in order to secure the weight of the piece.
This was a very challenging experience for me because of the space itself. It is nothing like installing in a gallery space where it is open and light comes from one angle. Although challenging I enjoyed every stage of the experience and cant wait to create another installation. Below is a short video on the instalment.